General
- Page insights Page insights are available only for pages you administer and for which you confirmed access when adding the page. They include reach, impressions…
- Report sections The page report is split into tabs: Overview with totals, averages, and relative metrics; Activity with charts by date; Post stats broken down by time, text…
- Grouping data by period On date-based charts you can switch grouping to days, weeks, or months. Totals are summed within each period, while relative ratios are averaged.Larger…
- Comparing pages When several pages are selected, the report switches to comparison mode: each page appears as its own line or bar on charts, and metrics are also shown in a…
- Analysis of other pages You can analyze the pages you are not an administrator of. Just put the link to page to the search field. For such pages admin statistics is not available.
- Retrospective The retrospective is available according to the active plan.The retrospective of the number of followers for pages where you are an administrator in…
- Combine pages into groups You can combine pages into groups and share an access to them according to your plan. The count of groups is limited by maximum number of pages.
- Sharing accesses to pages or groups You can share an access to pages or groups with other users.Common access to groups is available in group settings
- Deleting pages You can delete pages from monitoring by clicking the delete button in the general list. When deleting, the page is saved in a separate list, from which it…
- Auto reports You can set up automatic reports for any chosen pages. The report will be sent to the email you specified in the settings.
Totals, averages, and followers
- Totals Totals are the sum of values across all page posts in the selected period: likes, shares, comments, views, number of posts, number of Stories, and…
- Averages Averages are the arithmetic mean across all posts in the selected period: average likes, shares, comments, views, and interactions per post, plus average…
- Views and impressions Views are counted only on networks where this metric is available: VKontakte, Telegram, and Instagram.For Instagram, views use impressions from page…
- Interactions Interactions are calculated as the sum of all actions on posts, including link clicks and profile visits, if available admin statistics
- Followers Follower count is the latest known value for the selected period. It is used as the denominator in most ratios: ER post, ER day, LR, TR, Reach Rate, and…
- Follower growth Growth is the difference between follower count at the end and at the start of the selected period; positive values are shown with a plus sign.The growth…
Reach
- Post reach Post reach is the number of unique users who saw the post.The metric comes from page insights and is available only for pages you administer. For VKontakte…
- Daily reach Daily reach is the number of unique users who saw any page content in a day — posts, Stories, or the page itself. It is a page-level metric, not a…
- Mobile reach Mobile reach is the share of daily page reach that came from mobile devices.VKontakte provides this metric only, and only for administered pages. Comparing…
- Follower reach Follower reach is the portion of post reach made up of your followers. The rest comes from users who do not follow the page and saw the post via…
- Viral reach Viral reach is the number of unique users who saw the post outside the page feed — via shares, recommendations, or search. A high share of viral reach means…
- Stories reach Stories reach is the average number of unique users who saw one Story in the selected period.For Instagram it uses reach from page insights; for VKontakte…
Ratios
- Engagement (ER post) Engagement (ER post)is calculated as the sum of likes, comments, and shares divided by the number of followers
- ER day ER day is the daily engagement rate. It is calculated as the sum of likes, comments, and shares on all posts for the day, divided by follower count…
- ER view ER view is the engagement rate based on views. It is calculated as the sum of likes, comments, and shares on a post, divided by its views, multiplied by…
- ER Progressive ER Progressive is calculated as the sum of likes, comments, and shares divided by the number of followers on date of the post
- LR (Love Rate) LR is the attractiveness rate — similar to ER, but counting likes only. It is calculated as the sum of likes divided by follower count and by the number of…
- TR (Talk Rate) TR is the conversation rate — similar to ER, but counting comments only. It is calculated as the sum of comments divided by follower count and by the number…
- ERR (ER by reach) ERR is the engagement rate by reach. It is calculated as the sum of likes, comments, and shares on a post, divided by its total reach, multiplied by 100%…
- Reach Rate Reach Rate is the ratio of post reach to follower count. It is calculated as total post reach divided by current followers, multiplied by 100%, then…
- RR RR follows the same logic as Reach Rate, but uses follower count on the post date instead of the current count: post reach is divided by followers on the…
- Vis. Rate (Visibility Rate) Vis. Rate is the visibility rate. It is calculated as post views divided by follower count.It shows what share of the audience a typical post reaches on…
- IR post IR post is the interaction rate. It is calculated as the sum of all actions on a post, divided by follower count, multiplied by 100%.Unlike ER, it includes…
- IRR post IRR post is the interaction rate by reach. It is calculated as the sum of all actions on a post, divided by its reach, multiplied by 100%.It relates to IR…
Text length
Activity and reach charts
- Activity charts On the Activity tab, metrics are plotted by date: likes, comments, shares, views, number of posts, number of Stories, and interactions. Each chart shows the…
- Growth chart The chart shows how much the follower count changed on each date in the selected period: bars up mean growth, bars down mean churn.Data comes from follower…
- Follows and unfollows The chart breaks audience change into two parts: how many people followed and how many unfollowed on each date. Follows go up, unfollows go down, so you see…
- Reach charts On the Reach tab, daily page reach, follower reach, and mobile reach are plotted by date.Metrics come from page insights, so the tab appears only when at…
Post statistics charts
- Posts by text length The chart shows how many posts of each text length were published in the selected period. All posts fall into three types: short (up to 160 characters)…
- ER by text length The chart shows average ER post for posts of each text length. Posts are split into short (up to 160 characters), medium (160–1000), and long (from 1000)…
- Relative activity by text length Similar to “ER by text length”, but instead of ER post values it uses the percentage share of activity of one group versus others.Useful when comparing…
- Count by content type The chart shows the total number of posts with each kind of content: text, image, video, or link. Different attachments in one post are counted separately…
- ER by content type The chart shows average ER post for posts of each content type.Useful for seeing which content works best with your audience and how effective link posts…
- Relative activity by content type Similar to “ER by content type”, but instead of ER post values it uses the percentage share of activity versus posts with other content.Useful when…
- Activity by time of day The chart shows relative activity for average posts published at different times of day. It does not show how many posts went out each hour — it compares…
- Activity by day of week The chart shows relative activity for average posts published on different days of the week. It does not show how many posts went out each day — it compares…
- Activity by time of day and text length The chart shows relative activity of posts with different text lengths at different times of day. Each bar can have three segments for short, medium, and…
- Activity by day of week and text length The chart shows relative activity of posts with different text lengths on different days of the week. Each bar can have three segments for short, medium…
- ER by time of day and text length The chart shows average ER post for posts of each text length published at different times of day. Each bar can have three segments for short (up to 160…
- ER by day of week and text length The chart shows average ER post for posts of each text length published on different days of the week. Each bar can have three segments for short (up to 160…
- Hashtags The chart shows how many posts used each hashtag. Up to 50 of the most frequent hashtags in the selected period are included.Useful for reviewing your topic…
- Hashtags and ER The chart shows average ER post for all posts with each hashtag.Useful for seeing which topics and themes drive more activity, measuring campaign tag…
- Relative activity by hashtag The chart shows activity of an average post with a given hashtag relative to posts with other hashtags.Useful when comparing several pages whose ER post…
Audience
- Audience section This section shows the makeup of page followers: geography, age, gender, and when the audience is online. Data comes from page insights, so the tab appears…
- Audience geography The chart shows how followers are distributed by country. The top ten countries by share are displayed, as percentages of total followers.When comparing…
- Audience age and gender The chart shows how followers are distributed by age group as a percentage of the total. You can filter by gender: all, men, or women.Age groups are defined…
- Audience online The heatmap shows which hours and weekdays followers are most often online: the darker the cell, the more people are active then. Instagram and Facebook…
Stories
- Stories metrics For each Story you see reach, views or impressions, follower count at publish time, and all available interactions: replies, likes, shares, link taps…
- Stories navigation Navigation shows how users behaved inside a Story: forward taps, back taps, and exits. Forward means they skipped ahead without finishing, back means they…
Content monitoring
- Content monitoring Content monitoring analyzes post texts: the service breaks your page posts into words, phrases, account mentions, domains, and links, then shows which…
- How content monitoring starts Pages enter content monitoring automatically after you add them to general monitoring — no separate setup needed. While texts are collected and processed…
- Word forms The service reduces words to their base form, so different inflections count as one word. For example, “cats” and “cat’s” in posts are counted as “cat”.That…
- Tracked and excluded words You can add up to 50 tracked words — they stay pinned at the top of tables and charts even if they appear rarely. Excluded words are removed from all…
- Content monitoring metrics At the top of the section you see key values for the selected period: number of analyzed posts, unique words and phrases in them, pages with data, and total…
- Word and phrase tables There are four tables: most used words, words with the highest relative activity, words with the highest relative talkativeness, and popular phrases. Each…
- Rel. activity (ER) in content monitoring Relative activity shows how much more active posts with this word are than the page average. 100 equals the page’s average ER, so 130 means posts with this…
- Rel. talkativeness (TR) in content monitoring Relative talkativeness follows the same logic as relative activity, but counts comments only. 100 equals the page’s average TR: higher means posts with this…
- Topic dynamics Three charts show how words behave over time: mention count by date, relative activity, and relative talkativeness. Each word is its own line; you can…
- Rising and new topics The trends block has two tables. Rising topics shows words whose frequency at the end of the period is clearly higher than at the start, with growth as a…
- Mentions, domains, and links This block shows whom and what you mention in texts: accounts via @, site domains, and specific links. For each group, the six most frequent values are…
- Post feed in content monitoring The feed shows the posts included in the analysis, with their text, metrics, and words found in them. You can search by text, filter by selected words, and…
- Word card The card opens when you click any word in tables, charts, or the feed. It gathers all stats for the word: mention dynamics, posting rhythm, contribution by…
- Posting rhythm for a word Two charts in the word card show distribution by day of week and by hour. In activity mode you see the share of activity for each day or hour; in frequency…
- Page contribution If several pages are in the analysis, the word card shows two tables. The first shows page contribution: how many posts with the word each page has and what…
